With the month-long Vlisco Women’s Month campaign in March 2013, Vlisco celebrated and paid tribute to successful African women who have made their dreams come true. As part of this initiative Vlisco created the Vlisco Fashion Fund. Its aim is to empower and encourage young female creative fashion professionals from West and Central Africa and unleash their true potential.
Tailors, designers and stylists were asked to submit a business plan of how they would make their dream a reality. Halima won the third prize and receive funding of $7000 and invaluable business advice from the Vlisco team to help bring her dream to life.
Halima’s dream is to set new standards of quality and professionalism in the Niger tailoring and fashion industry. Halima says: ‘I am a very passionate person and when I love something, I love it deeply.’ It’s no surprise then that she has a love affair with fashion. Not only does she aim to have a shop where ready to wear clothing is sold, but she also wants a factory where textiles are carefully cut, styled and tailored by a team of professionals employed for this purpose. She aims to encourage her staff to improve their skills so that, when they leave her shops and factory, they have the skills to work elsewhere, as well as pursue a career in society in general.
The Vlisco Fashion Fund judges said: ‘Halima is very aware of the craftsmanship of business.’ As a final salute to her spirit, a dignitary at the International Women’s day 2013, said: ‘Halima is seen as one of the most promising women talents from Niger, a woman who can make a difference in her country.’
With that kind of backing and belief, there’s no doubt she will achieve her dreams.