In 2013 Kyerewata won the first prize in Vlisco’s Fahsion Fund. Vlisco supported her with a $10.000 prize and a pattern drawing course in New York. Kyerewa is owner of the Brand April Rust, a women’s ready-to-wear line mainly targeting women between the ages of 15 and 30. She designs, sews and markets everything personally. Kyerewa makes also very good use of social media and networking, especially through her fan page (@April Rust) on Facebook.
Completely self-taught, Kyerewa loves sewing and creating garments from a very young age. It’s a passion that will drive her to achieve her ambition: to start making April Rust an international brand with outlets worldwide. As part of her first steps she went to NYC.
With such a burning desire for success and the backing and encouragement from Vlisco at the start of her fledging career – we believe her future is very bright indeed. To help you get to know Kyerewa and her brand a little bit better, we asked her a few questions.
Please tell us something about yourself and your brand
April Rust is a women’s luxury ready to wear brand that produces standout pieces for the modern woman. The brand was officially launched in November 2012, after winning the Vlisco Be your Dream Fashion Fund competition earlier that year.
How did the collaboration with Vlisco work out for you?
The collaboration with Vlisco has been a very good partnership as Vlisco has been endorsed by the industry, and it is inspiring to use their fabrics because of it’s intriguing elements of design which was able to capture the audience, exciting to many.
What is next for you professionally?
We want to further establish ourselves in our local industry in the area of production and expansion and we are working on a collaboration with Elikem Kumordzi, She by Bena and Chocolate. We also have in the pipe line expanding our brand to other African countries.